Gary Hirshberg and Nancy F. Koehn discuss, "Stirring it Up: How to Make Money and Save the World" at Ford Hall Forum, video recording
Ford Hall Forum Collection,1908-2013 (MS113)
Can one really do well by doing good? Savvy corporations of all sectors and sizes are now embracing an environmentally friendly outlook. What are the incentives for entrepreneurs and business owners to “go green”? And what are the challenges they face as they seek to provide value for shareholders while staying true to their mission and morals? Gary Hirshberg, Chairman, President and CEO of Stonyfield Farm and Professor Nancy F. Koehn, Harvard Business School, discuss how businesses are leveraging quality products, creative marketing, and cost-saving efficiencies to both enrich shareholders and make the world a better place.
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Hirshberg, Gary and Koehn, Nancy F., "Gary Hirshberg and Nancy F. Koehn discuss, "Stirring it Up: How to Make Money and Save the World" at Ford Hall Forum, video recording" (2008). Ford Hall Forum Recordings. 99.