Ford Hall Forum Recordings

Gary Hirshberg and Nancy F. Koehn discuss,

Gary Hirshberg and Nancy F. Koehn discuss, "Stirring it Up: How to Make Money and Save the World" at Ford Hall Forum, video recording

Files

Collection Number

Ford Hall Forum Collection,1908-2013 (MS113)

ISBN

MS113AV.0249

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Description

Can one really do well by doing good? Savvy corporations of all sectors and sizes are now embracing an environmentally friendly outlook. What are the incentives for entrepreneurs and business owners to “go green”? And what are the challenges they face as they seek to provide value for shareholders while staying true to their mission and morals? Gary Hirshberg, Chairman, President and CEO of Stonyfield Farm and Professor Nancy F. Koehn, Harvard Business School, discuss how businesses are leveraging quality products, creative marketing, and cost-saving efficiencies to both enrich shareholders and make the world a better place.

Date

11-6-2008

City

Boston

Comments

Please note, some of the Ford Hall Forum audio video files vary in quality. If a higher resolution version is needed, please contact the Moakley Archives.

Creative Commons License

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

Gary Hirshberg and Nancy F. Koehn discuss,

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